Annual Easter Bunny Photo Experience Kicks off at Montgomery Mall

North Wales, Pa. – March 17, 2013 –– Simon Malls are encouraging families to celebrate the first day of spring and visit Montgomery Mall this Easter season to enjoy a number of fun-filled Easter Bunny events. Kicking off the festivities is the annual Easter Bunny Photo Experience on Saturday, March 22 from 10 a.m.  in the Elevator Court. 

Running through Saturday, April 19, the Easter Bunny Photo Experience, sponsored by Gymboree, will offer families the opportunity to visit the Bunny and capture a treasured, seasonal keepsake. Kidgits members can receive a special discount by picking up a coupon at Guest Services, located on the lower level of the center, outside of Macy’s. For photo set hours and more information, including when the Easter Bunny will take his carrot breaks, please visit www.facebook.com/MontgomeryMallPA.  

“We love to hold family-friendly events that create cherished memories Montgomery Mall,“ said Ashley Pompei, Director of Marketing and Business Development. “It’s always a pleasure to see our customers enjoying time together and making life-long memories at our mall.” 

Two special events will take place during the Easter Bunny’s stay at Montgomery including Breakfast with the Easter Bunny  on Saturday, April 5 at the Food Court. Breakfast-goers can attend either the 8:30 a.m. or 9:30 a.m. seating and enjoy an individual breakfast, along with children’s Easter-themed activities. Kidgits members will receive a very special Easter gift and the not-yet-released Scanimals toy, while supplies last. Limited tickets are free to Kidgit members and can be reserved at the Guest Services booth. 

Montgomery Mall will also host a Caring Bunny™ event for families who have special needs children, offering a subdued environment to participate in the Bunny Photo Experience. Developed by Simon Property Group and hosted at more than 80 Simon Malls this season, Caring Bunny is guided by AbilityPath.org, a national online resource hub and special needs community. On Sunday, April 13 from 9:30 a.m. to 11 a.m., many steps will be taken to reduce sensory triggers and create a more comforting environment for children’s visit with the Bunny. The subdued environment will include:

• Turning off in-mall music, stopping escalators located near the photo set, dimming the lights and shutting down fountains for the duration of the event.

• Eliminating queue lines with the help of a numbering system, whereby guests approach the set when their number is called.

• Special activities geared toward the needs of the child during the ‘wait’ period to help the child understand what activities will occur during the visit.

Additional details for Montgomery Mall’s Easter events can be found at www.simon.com/mall/montgomery-mall. For further information regarding Simon Kidgits Club® or membership information, visit www.simon.com/kidgits/. 

About Montgomery Mall
Montgomery Mall is located at the intersection of Routes 202 and 309 in North Wales, Pa. Montgomery Mall is a regional mall anchored by Macy’s, JCPenney, Sears and Dick’s Sporting Goods and has more than 100 specialty shops and services. For additional information on Montgomery Mall, visit www.shopmontgomerymall.com or follow the mall on Twitter @MontgomeryMall or on Facebook facebook.com/MontgomeryMallPA.

About Simon Kidgits Club
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused through various events, activities and incentives including free Kidgits Club T-shirts, spin wheel prizes, annual birthday gifts and retailer perks. For more information or to become a Simon Kidgits Club member, visit http://www.simon.com/kidgits/. 

Simon Property Group 
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world.  The Company currently owns or has an interest in 325 retail real estate properties in North America and Asia comprising 242 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at www.simon.com. 

About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year.  Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.

About AbilityPath.org
AbilityPath.org is an online hub and special needs community for parents and professionals to learn, connect and live a more balanced life. The website combines social networking features with expert content from AbilityPath.org’s team of educators, parents, therapists and medical professionals.AbilityPath.org was created by Community Gatepath, a nonprofit with over 90 years of experience serving families and children with special needs by fostering hope, dignity and independence. AbilityPath.org may also be found on Facebook and Twitter.

About The Gymboree Corporation
The Gymboree Corporation is a specialty retailer operating stores selling high-quality apparel and accessories for children under the Gymboree, Gymboree Outlet, Janie and Jack, and Crazy 8 brands, as well as play programs for children under the Gymboree Play and Music brand.

About Gymboree Retail Stores
Gymboree has been dressing children since 1986. The brand's fashionable clothing and accessories are created to celebrate kids being kids in unique head-to-toe looks. Available in sizes newborn to 12 years, Gymboree clothing is designed with colorful, high-quality fabrics and detailed touches throughout. Gymboree currently operates 631 stores in the U.S. and Canada and we continue to expand internationally. You can also visit us anytime from everywhere at www.gymboree.com.