Nutrisystem, a Fort Washington-based weight-management business, has announced that Robin Shallow is the company’s new vice present of public relations and corporate communications.
According to a company press release, Shallow is a public relations veteran with over two decades of experience working with, “some of the biggest, most valuable consumer media brands In health and weight loss.” Her goals will be to drive consumer and corporate communications strategies for the Nutrisystem brand, and oversee corporate media relations, brand publicity, internal communications, events and community relations.
"We couldn't be more delighted to have Robin on the Nutrisystem team," said Dawn Zier, CEO of Nutrisystem, in the release. "Her experience, consumer sensibility and passion for this space made her the ideal candidate for this role. We have a great and compelling story, a proven scientific and nutrition-based diet that has helped millions of people achieve their desired weight loss goals, and now, a veteran communications strategist to champion Nutrisystem through traditional, digital and social channels."
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